In this conversation with Kasper Sierslev on The In-House Club — Episode 3 — we reflect on what it really takes to build high-performing in-house creative teams.

Drawing from our experiences at LEGO, Nickelodeon, Saatchi & Saatchi, and beyond, we explore the leadership, operational, and cultural systems that help creative organizations thrive over the long term.

In this episode, we discuss:

• Why great creative work depends on strong creative operations

• How to “mine” briefs instead of simply reacting to them

• The role of leadership in building sustainable creative cultures

• Why the in-house vs. agency debate misses the bigger opportunity

• How consistency — not ego — creates long-term creative performance

We also share lessons from building teams where people stay for years, not months — and where Creative Leadership, Creative Operations, and Creative Process work together to unlock better outcomes.

If you’re a CEO, CMO, Creative Director, founder, or leader building in-house creative capability, this conversation is for you. Because when culture works, everything works.